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Advantage Strength Word of the Year 2013- Mindset

Brian Sipotz • Jan 07, 2014

Each year around this time, a number of sources come together to name a “Word of the Year” based on popular internet searches, polls, and the number of times it appears online.  In the year 2012, Twitter ran “hashtag” to the top of the list, and in 2013 “selfie” narrowly edged out “twerk” to take the top spot.  Strangely enough, these are all terms I have chosen to avoid using, along with “no worries”, “stoked”, and “shoot” (you) an email.  Anyway, according to the Oxford Dictionaries, the word of the year earns honors because it has been “judged to reflect the ethos, mood, or preoccupations of that particular year, and to have lasting potential as a word of cultural significance.”

What a cool concept.  One word can sum up a whole year.  Not only that, but it can dictate the future of a culture.  When I think of a word that has had that much of an effect on the culture at Advantage Strength in the last year, one clear frontrunner comes to mind… Mindset.  It permeates what I have read and written this year, and has profoundly affected the way I coach.

I first learned about the power of mindset in Carol Dweck’s book Mindset: The New Psychology of Success. According to Dweck, people either have a fixed mindset or a growth mindset.  In a fixed mindset, people see themselves as having a certain amount of intelligence, athleticism, charisma, etc that they cannot change.  On the other hand, people in the growth mindset believe they have infinite potential to improve certain attributes.  Guess who ends up being more successful!  To learn more about the different mindsets, check out the Mindset section in The Elite Performer Pyramid.

The reason “mindset” was such an instant improvement for me as a coach was because it introduced the power of “yet”.  I might not be good at this YET, but give me time to learn and I will be.  Each obstacle turned into a learning opportunity, every mistake a chance to improve. The power of a growth mindset has set a standard that will continue to dictate the way we coach at Advantage and the culture we embody for our members and athletes. That is why it has earned Word of the Year at Advantage. Having a growth mindset and encouraging others to do the same has helped us coach more positive, more successful athletes and clients.

29 Mar, 2022
So far I’ve introduced a little about the “non-diet” approach , as well as the Diet Cycle , which many people find themselves stuck in when using a restrictive “diet” approach to food and health. For some of those people, the idea of eating what they love and “giving up” on diet or weight loss doesn’t seem like an option, understandably. We face a LOT of pressure, day after day, to eat “clean” and lose weight. That pressure may come from well-intentioned family, friends, and healthcare professionals who are concerned about our health (more on that later); or from fear-inducing headlines that compare sugar to poison; or from photo-shopped & face-tuned ads on Instagram of celebrities selling their flat tummy tea or shapewear. We are surrounded by Diet Culture, and are forced to engage with it- no matter if it’s coming from our loved ones, acquaintances, coworkers, or even strangers. What exactly is Diet Culture? You might have an idea just from the sound of it... Messaging that promotes diet & weight loss. Right? It’s actually more than that. Here’s a definition from Aubrey Gordon, author of “What We Don’t Talk About When We Talk About Fat”: Diet Culture: “A system of cultural beliefs and practices that equates thinness not just with health, but with moral virtue, and which advocates for weight loss at any cost. Diet culture isn’t just a matter of being on a diet, but of the social forces that make dieting (or lifestyle changes or wellness) culturally mandatory for so many of us.” The key phrases are “moral virtue” and “weight loss at any cost”. Diet culture doesn’t only convince us that weight loss is necessary (to be beautiful, to demonstrate our worth, or to be healthy); but it creates this pressure that we are MORALLY obligated to do so. In order to be perceived as good, responsible people, Diet Culture urges us to pursue weight loss at any cost- which could mean sacrificing our social life, a significant amount of money on supplements or meal replacements or programs, our emotional wellbeing, and even our physical wellbeing. Maybe diet and weight loss aren’t so healthy after all… And while this may not be everyone’s experience, we have research that demonstrates the following emotional impacts of restrictive dieting: Dieting is associated with higher anxiety levels (Kwasnicka, 2020) Dieting is associated with poorer emotional and mental quality of life (Burns etal, 2001) Dieting is linked with reduced life satisfaction (Esch and Zullig, 2013) Further, restrictive dieting has actually been found to cause weight GAIN. To be clear, weight gain is nothing to be ashamed about (bodies change!); but if the multibillion dollar diet industry is selling a diet plan for weight loss, they’re not exactly being honest about the likely outcomes. 1⁄3 to 2⁄3 regained weight within 1 year, with almost all weight regained within 5 years (1992 NIH Consensus) Most weight is gained back within 2 years and most gained back all the weight by 5 years (2013 Australian Research Council) A team of UCLA researchers reviewed 31 long term studies on the effectiveness of dieting and concluded that dieting is a consistent predictor of weight gain —up to two-thirds of the people regained more weight than they lost (Mann 2007) This quote from Weight Watchers former Finance Director sums it up pretty well:
07 Mar, 2022
Good morning! Thank you to everyone who came out to Break the Diet Cycle presentation. I hope you’re starting today feeling curious about Intuitive Eating and eager to rediscover your favorite foods in a fresh, positive way. I attached the PDFs of the presentation for you to reference, as well as the “HAES (Health at Every Size) Manifesto”, by Dr. Lindo Bacon, author of Health at Every Size. This provides a snapshot of the science behind the weight neutral approach, Health at Every Size, which Intuitive Eating is aligned with. For those of you who couldn’t attend, you may be wondering- what exactly is Intuitive Eating? As I mentioned in an earlier newsletter, Intuitive Eating is a non-diet approach to food and health. The framework consists of 10 principles to help you examine and reevaluate your beliefs & attitudes about your body, your food, physical activity, health, and more. While practicing Intuitive Eating, individuals relearn how to eat in accordance to their natural hunger and fullness cues; food cravings; energy needs, and so on. They begin to trust their body to tell them when to eat, what to eat, and how much to eat. The Ten Principles of Intuitive Eating are: 1. Reject the Diet Mentality 2. Honor Your Hunger 3. Make Peace with Food 4. Challenge the Food Police 5. Feel Your Fullness 6. Discover the Satisfaction actor 7. Cope with Your Feelings without Using Food 8. Respect Your Body 9. Exercise to Feel the Difference 10. Honor Your Health with Gentle Nutrition Intuitive Eating may seem like a straightforward concept, but in a culture that heavily promotes dieting and weight loss as a path to health, happiness, and even moral virtue, it can be hard to break out of the Diet Cycle (seen below). Also known as the “Restrict-Binge Cycle”, this eating pattern is typically kicked off by some diet thought, like “I need to lose weight” or “I need to start eating better”.
25 Jan, 2022
Snack Break with Mary Registered Dietitian-Nutritionist & Certified Intuitive Eating Counselor at Advantage Strength
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